Scarlet Assets Management Company (SAMCO, LLC.) is a private and wholly owned subsidiary of Rutgers University.

SAMCO expands the available revenue streams and drives commercial profitability for Athletics through the identification of new corporate partners and naming rights opportunities. In addition to its work with Rutgers Athletics, SAMCO will manage university-wide sponsorship and marketing efforts.

SAMCO manages traditional digital and physical in-venue signage and broadcast advertising inventory as part of a full suite of commercial assets. It delivers unparalleled access to gameday experiences and premium offerings, helping to strengthen the Rutgers Athletics brand. SAMCO collaborates with corporate partners to identify opportunities for student-athletes to serve as their brand ambassadors.